Top 8 Ways To Turn Your Blog Into A Sales Funnel
Blogging is the most fashionable thing digitally. Every brand these days are into creating blogs, vlogs, and videos.
Most of them consider their blog as a storage for content and brand-related information. Very few of them, however, are aware that when utilized correctly the blog can generate an unlimited number of highly qualified leads.
Here’s how you can turn your blog into a high converting sales funnel
1.Manage your content efficiently
When creating content for the blog, you must think that either the client knows very little about your product or has absolutely no idea about your existence. Don’t assume that they know things.
Your goal is to behave like an expert and establish your brand as the best among the competition. Every piece of content is an opportunity to expose your audience to what you have to offer.
Also, remember that no question is dumb. Your content should be elaborate enough to make them aware of your business as well as ring a bell in their minds popping up curiosity to know more.
While promoting your products on the blog can seem appealing to a brand, it can put off the customers.
The content should specifically solve their problems or improve their knowledge about the brand. Don’t put customer testimonials, press releases or media reports about the business on the blogs. It can push a buyer away.
2.Know exactly who’s your customer
Develop clarity on who exactly you are targeting. Your content must resonate with the aspirations of your buyers. Only then will they keep coming back to you.
Put yourself in the shoes of the prospect and analyse what content would they be looking forward to? Answer questions like: What outcomes are they seeking and what are the means to satisfy them? If you were your own customer, what expectations do you have from your business?
3.Make your blog visible. Keep your digital presence alive
All the great content that you produce will be a waste if a customer doesn’t come across it. Make the blog visible on your website so that a client who comes on your homepage can easily be directed to the content.
Try to maintain the blog as a sub-domain of your main domain so that all inbound links to blog pages increase traffic on your main site.
Apart from this, share the content in the right community circles and through social media channels that you think your audience spends the maximum time.
This broadens your reach and brings under your radar the prospects that probably you had missed out on
Remember in the digital world you are as good as your online presence.
4.Craft and structure your blog well
A mix of crammed content, pictures and videos can be a jarring visual for the eyes. Keep the design simple so that it’s easily comprehensible.
Your navigation, social media links, a search bar will be placed at the header. The content area includes the detailing of your product
The footer should include information about the company, contact details among other things. Users navigate here to check the legitimacy of the website.
The sidebar is the place where you will play up all your exciting offers. The reason is simple: People read left to right, and our eyes often stop on the sidebar.
5.Incorporate proper lead magnets
Getting visitors on the blog alone cannot help the conversion process. You want them hooked to your services.
Get them to sign up for a newsletter or become a member of your email list. Hence they can receive your content regularly without much marketing efforts.
Essentially, every time you publish a post, a subscriber is notified to check it out.
This is where a lead magnet comes in. This is nothing but a small freebie or an exciting offer that a customer can avail in exchange for their contact information.
This can be anything from a small discount, ecash, an ebook, a training course or full access to the document.
The nature of your lead magnet will differ depending on your services as well as consumer behavior. But one thing that they all have in common is that they’re free.
Be sure that the lead magnet is valuable enough so that the buyer can part away with his email address.
You can either place your magnet on the sidebar or promote it on social media. A lot of websites use a pop-up that opens on the screen when users have scrolled down to a specific piece of the content.
When placing the magnets, remember to put a call to action button. This creates urgency in their mind and persuades them to engage with the brand.
Including share buttons at the end of the blog can work to promote them. Hookers like ‘get started’, ‘sign up now’, ‘15% off available on first purchase’ work like wonders
6.Don’t vanish. Consistency is the key to success
You can build a customer base only when you are consistent and generate content regularly.
When the engagement is not regular customers will stop taking you seriously and avoid engaging with the brand. It also creates a negative impression of the brand in the minds of the buyers.
Maintain an editorial calendar to pace the content well.
7. Utilise lead capture tools
Having a large number of visitors to your blog is good news. When you capture data from the leads is when you truly capitalize on them. You can easily map the movements of your visitors with tools that can be added using few codes or plugins
Popups can be shown as soon as a customer enters the site. This includes a lead magnet, which the client is free to take or decline.
The scroll box can tell you to what extent has the user scrolled on your page. This helps you to analyze customer behavior better. An exit-intent keeps a track if the user’s mouse is hovering over the browser’s address bar.
It is here that you need to stop users from dropping by. Drop a lead magnet or asking the visitors if they have any further queries can be addressed to prevent them from leaving.
8.Track and measure data
Analytics help you in measuring and tracking your growth. They will tell you if something is working for the business.
Analytics will keep a track of audience behavior and brings you data like the time spent on the website, demographics of the client, the location of your audience, device that they are operating on, the source of traffic among other tangents.
You can thus know which style of content is popular among your customers. This data can be used to tweak the blog’s strategy accordingly.
Find out what the buyers are attracted to, where they spend maximum time and which buttons they are clicking on. Data from all these verticals can be used to create elements to help them through the funnel.
At the end of the day, blogging is an opportunity to engage with the clients and make them aware of offers on the table. But don’t take it lightly.
Building content on the blog takes time and effort. When done well, it can be converted into a sales funnel that helps you target the best leads and improve the conversion ratio. When are you applying the above-mentioned strategies to maximize the benefits?
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