How To Optimize Marketing Funnel?
Maximizing your marketing funnels at each stage involves diving deep into analytics, testing, and twisting your conversion points, making sure that offer precisely what’s needed, and your design has an edge.
However, you don’t need to test everything at once, but the question arises: where to start?
In this post, we are going to list down some important points to help you create a marketing funnel.
1. Create your funnel for Google Analytics
To build a well-optimized marketing funnel, you need to first set conversion goals in Google Analytics. These goals will help you track a customer the moment they land to your page. First, give your goal a name, define your funnel, and provide value to your goal.
Here are the types of goal that you can track through Google Analytics funnel:
Destination – To set a page view as a conversion
Duration – To measure time on page
Screens per session – To measure user engagement
Events – To establish a user interaction on a site as a conversion
Once you are done with this step, you can measure the conversion rate at each stage of your marketing funnel.
2. Analyze Landing Pages
Once you have set up the funnel and started fetching data on some of the pages in your funnel, start testing different parts of your landing page. Here are the factors that make high converting landing page:
Crisp Title and Headlines– You need to check different headlines to see which ones attract and keep the most visitors.
Copy – Your copy should be beneficial to the readers with a strong CTA
Font Color and Size – Try different font sizes and colors to check which one readers on the page longer.
Limited Number of Links – Limiting the number of links will help your users to take action on a few links that you have.
Besides, anything that seems unrelated to your website should be removed immediately to create a high-converting landing page.
3. Analyze the Sign Up Forms
The next step to optimization is to analyze your sign up forms. The common elements include:
Heading – Try using different heading on your sign up form and examine their result on sign up pages. You can boost conversion rates by 30% by testing different headings for the CTAs.
Words used in the text box – The terms you use in the text box should be easy-to-understand and shouldn’t confuse the form fillers.
Placement of the text box – Test different ways of positioning the text boxes on the form and check which arrangement drives the best conversion.
Text Boxes Per Page – Limit the number of text boxes to those that are necessary. Check if fewer text boxes can boost your conversion rates. Remember, fewer text boxes don’t always mean increased conversion.
Correct use of Captcha – Captcha is great to avoid spamming, but if those are difficult to read for your users, your conversions can drop.
4. Test the Trust Factor
Trust has great importance on the web, especially when you are trying to generate revenue through your potential buyers. That’s why you need to build trust through your landing page and all through your marketing funnel.
Here are some crucial elements:
Guarantee – Guarantee can have different variations, and you have to see which one works the best. For instance, completing a project in 30 days, 60 days or 90 days, and a money-back guarantee on customer satisfaction.
VeriSign Logo – It’s an internationally-recognized symbol to ensure that your online checkout process is secure and safe. And getting a VeriSign logo for your website costs as low as $300 per year.
BBB accreditation for Logo – Applying for a Better Business Bureau Logo is pretty uncomplicated. You need to be a member of your local chapter and pay as low as $400 per year. It will help you put your customers at ease.
5. Test the Email Conversion
You can create an email newsletter list as a part of your funnel by including the following elements:
Open Rates – Your subject line is an essential factor that decides the open rates of your email, including a compelling copy. Try using different variations of the subject line in your emails and check which one works the best for the open rates.
Copy – You should test different types of copy in your email. Check if your audience is interested in clicking through and read everything on your website.
CTR – Open rates aren’t enough to tell you the whole story about conversions. Put links and anchor texts throughout your copy to check if fewer or more links drive the audience to click.
CTA – Try using different types of Call to Actions to check which one drives more traffic to your website. Your CTAs can be in the form of simple keywords, questions, images, etc.
6. Test the Marketing Funnel Elements
Combine A/B and Usability test results
Get feedback from the users during the usability test
Examine the results
Run A/B test
7.Do a Mom Test
Talk to a typical web user and ask them to find your website in Google search results and complete the conversion. Let them know what you want them to do. You can talk to them over the phone and record the call. Take notes of what they have to say and tweak your conversion process accordingly.
8.Online 5 seconds Test
This test is vital to eliminate all distractions from your website. In other words, the five-second test will streamline the clarity of your web designs and boost conversion rates by considering people’s first impressions.
If you are planning to build a strong conversion funnel, you should be testing most of the time. It helps you get lots of actionable insights to improve conversion rates.
So, when are you planning to oomph up your conversion rates with an optimized marketing funnel?
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