How To Create A Sales Funnel?
Sales funnel is a customer-focused process that helps you bring your sales prospects one step closer to your product and become your loyal buyers. You might make a sale, but generating a regular revenue could be tough. That’s where the sales funnel is helpful.
Importance of a Sales Funnel
Your sales funnel demonstrates the path your visitors take before buying your products. Understanding your sales funnel stages is beneficial in finding the shortcomings in the funnel. If you can’t understand your sales funnel, you won’t be able to optimize it.
As a business owner, a sales funnel is one of the essential things you need to create. But unfortunately, this is one of the aspects that most of the small business neglect. In other words, a sales funnel is the business plan for your prospects from the “targeting a prospect” stage to “becoming a customer” stage. The process just doesn’t happen; you have to identify your audience, qualify leads, and lead them to the sale.
Understanding the Stages of Sales Funnel
Before we dive deep into how to create a sales funnel, you need to understand the four stages of the process. These four stages include:
b.Establish trust and relationship
c.Positioning as authority
e.Preparing for sales stage
a.Choosing a sales mechanism
b.Social proof and testimonials
c.Cost of inactivity
Provide value to your customers, and they will keep coming back to you.
Steps to Creating a Sales Funnel
1.Identifying your Prospects
It is the initial step to creating a successful sales funnel. In this step, you have to drive your prospects into the wide end of your sales process. It will help you qualify them as leads or recognize them as “unwanted.”
Firstly, you have to define your ideal customer and draw a plan.
You can create a list of questions for yourself that identifies the problems your customers face. For example, if you are into a car selling business, your questionnaire can look something like this:
How many members are in your family?
Do you own a car?
Is your car space sufficient for all the members of your family?
How many people in your family know driving?
You need to create your own set of questions. These questions are merely for your planning benefit, so you don’t need to share it with anyone. It’s just for recognizing your prospective customers’ needs and requirements. Some people buy cars in the year-end, so you may want to identify people who don’t own a car yet or are planning to exchange an old car.
This way, you can identify different types of ideal customers for your business.
2. Qualify the Leads
Just because a person matches your ideal customer demographic doesn’t mean that they might become your customers. Taking the previous example: a family of 6 is planning to buy an SUV, but all they care about is the car brand. If your brand isn’t what they are looking for, they certainly would not be in your prospect range. Hence, you will need a way to qualify your prospects into leads once you identify them and drive them into your process funnel.
To convert your target customers into leads, you can conduct polls or take surveys. You can start conversations and get people to talk to know their preferences and needs.
3. Apply the Basics of Sales Funnel
Your sales or process funnel is made up of a method you use to attract prospects and potential customers to your brand and close the deal. Online, you might have a landing page or a blog on your website.
You will promote your blog on social media and engage the readers. Once you engage prospects with a landing page or a blog, you will work to get their email addresses.
Then you can send them occasional messages to get those prospects interested in buying your product. However, some marketers choose a specific segment of their target audience so that they can market some products relevant to those segments.
One more way to attract is to sell them something affordable. In this way, you can have a list of fixed buyers, and you can offer them a higher-priced product or service with some exciting offers. As a result, you can drive your prospects more in-depth into your funnel.
Let’s take another example of how the big tech – Apple attracts its customers to buy their products. We all know that Apple has a huge customer base. When it releases its mobile devices, it keeps a slight price difference between the separate versions of the same models. Suppose a version iPhone released, costs $800, simultaneously, Apple will release another version of the same model with some enhanced specifications like memory, screen size, and camera quality for $1000.
People will naturally tend to buy an upgraded version by paying $200 extra. That’s how the company attracts its buyer towards the deeper side of its sales funnel.
4. Initiate Your Sales Funnel
The best way to establish your sales funnel is by doing a backward goal-setting or reverse selling. For example, if your product costs $100, you have to find the buyers willing to pay this amount for the benefits your product offers. But, only a few people will spend this cost unless they know they can trust you. So the key here is to build trust initially.
For building trust among users, you need to offer a low-priced product. Though, you will create that product, but what needs to happen before you make a product?
While doing the reverse selling, decide on what you say and do when interacting with a prospect, and how you say and do it. These questions will help drive your prospects to their decision-making stage.
The key to creating a successful sales funnel is to understand your customer needs and implement the necessary steps to deliver the benefits.
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How To Create Sales Funnel In A Limited budget?
What are the goals of a sales funnel?
Get Traffic. Build a list. Convert the leads
There are three success factors when you are building your sales funnel:
1.The problem you’re solving
Before you start writing any sales copy or before you open any page builder to create your stuff, you should be clear on the problem that you are solving.
2.Who is it for?
3.What are you offering?
These two factors are important to get people to provide you with their information and to get them to pay for whatever product or services you are providing.
You need to be clear on why they should opt into your email list and how your offers help them make their lives better. Move them closer to whatever results they want to achieve as long as you have that at the forefront of your mind. You will dramatically increase the chances of success in your sales funnel.
Start Creating a Sales Funnel
Now, let’s start by creating a landing page. When it comes to writing a landing page copy, we really need to keep it short and basic. It must be to the point that is just telling the visitors ‘What’s in it for them’. Here’s the basic fundamental of copy writing,
Just start by writing ‘For …’ and fill in the blanks by writing your target customers. Your target customers could be entrepreneurs, corporate c-suites, fleet operators, marketers, etc.
Whosoever they are, just start targeting them. It’s best practice if your headline starts with ‘how to’. The term ‘how to’ seems like a problem solver for your audience.
For example, How to climb a success ladder, how to create a successful conversion funnel, how to convert your leads into loyal customers. You can just use a basic language pattern to instantly communicate who it’s for, what they get and why they should act now.
Keep the design of your landing page simple. Simpler designs are easy to understand by your audience. You can always get more advanced later by adding images and bullet points.
You can just purchase some cost effective yet best designed themes online plus a page builder. Fortunately, you can use WordPress to create your site.
For creating a confirmation page, you have a couple of options: thank you & welcome email or welcome video.
The first option is for a simple email template for the users who sign up for your products and services. For the latter option, you can either record a welcome video if you’re trying to build a connection with the people who are opting in to your list.
Your video can be a short message saying thanks to the users who signed up. You can also engage with them by letting them know that you will be sending them some emails containing useful tips.
You can simply create this confirmation page by a WordPress page builder such as Elementor or Architect.
You can create an autoresponder using marketing automation platforms such as mailchimp, Mailjet. Just create an account, then create a new list, and a confirmation message.
Platforms such as Mailchimp and Mailjet are cheaper to use yet effective. To create a limited budget sales funnel, it’s important that you choose your email marketing platforms wisely.
The first thing you need to do to set up your account is to integrate the email marketing platform with your page builder plugin for WordPress. It will help you get an API key. With that API key, you can connect the email automation platform with a service through your landing page.
Once you are done with the API connection, you can go ahead with making a list and follow-up sequence plus new campaigns.
After creating campaigns, you are now ready to create an automated email to welcome your new subscribers.
This step is the final one and the most important step of all. You need to test your funnel in private browsing mode. Open incognito mode in your browser, go to your actual landing page and enter name & email.
Check if you have added the correct list, if the confirmation page is working properly. The autoresponder should be turned on and triggers must be set correctly.
It’s just something you can do to make sure that your funnel is working correctly and you are not wasting any resources, time or energy driving traffic to something that’s not working.
4 Simple Steps to Create Your Sales Funnel for Shopify
Shopify is a fast, reliable, stable, and robust e-commerce platform that businesses prefer. However, editing sales pages can be difficult without being a master coder, leaving your online stores like everyone else’s.
In this post, we will help you create and integrate your sales funnel with Shopify. This post will be a lot for beginners and those who are currently selling on Shopify plus on how to move over to those sales funnels. In this way, you will start gaining those profits a lot quicker you could with the shopping cart platform – Shopify.
Let’s Get Started!
The whole purpose of a sales funnel is to increase the average cart and build audiences. Although, you can’t fulfill both these purposes effectively on Shopify
1.Create an Opt-in/Sales Page
It doesn’t matter what kind of traffic you look for, whether it’s Facebook, Instagram.
Instead of sending them to your Shopify store, you’re going to send them to an opt-in page or a sales page.
The whole purpose of this page is to convince your potential buyers.
Your traffic landing here should provide you their email IDs, so you can later follow up your email subscribers with different email campaigns. The whole purpose again here is that you are selling an offer that your potential customers are going to buy from you.
It would be best if you assured them that the offer that you are going to sell is good enough for them to give you their email address so that they are willing to take a look.
There are a lot of things you can do on these pages, such as adding exit pop-ups. You can make your audience successfully do what you humanly want.
2.Create the Order Page
After your potential customers have submitted their email addresses, you need to take them to your order page. The order page for your audience is to fill in their billing and shipping details and click “Yes” to buy your product.
On the order page, there’s a thing called order bumps.
It is a pre-purchase upsell. For example, you go to a supermarket, and while checking out there, you see some small items like candies, chocolates, and more kept near the check out table.
The stores keep these things upright there because those are easy toss into your order to increase the average cart value.
These stores know that customers are more likely to buy those small products because they wouldn’t go to the grocery sections and add candy into their cart. Customers tend to buy those products just at the time of purchase.
The same goes for the online shopping cart.
Before the customers click “Yes,” and they got billed on the order page, there’s a bunch of exciting items they would add to their cart.
There’s are a lot of things you can do on these order pages and not on Shopify alone.
You can do quantity discounts like bestseller highlights, include the auto select option, or an exit pop-up, which can lead to a coupon code page.
3.Create your Upsell Pages
Right after the customers get to your order pages and click “yes” to buy your product, they are going to be presented with your OTOs (Online to Offline) or upsell pages.
Here, you can sell them more of the same thing but not necessarily the same thing.
However, selling more of the same thing works, but what matters is giving your customers a better deal than what they have paid foṛ. So, it’s a yes or no kind of a question that your customers have access to.
When the buyers click on the order page and whether they buy your order bump or not, it doesn’t matter.
When they get to this upsell page if they click “yes,” they get automatically billed, and if buyers click “no,” they don’t get billed.
They just keep going through your sequence, so that you have as many upsells or downsells as you want.
A down-sell here is when your customers say no to your order bump, you can down-sell them with either a better price of that product that you just offered.
You can do as many downsells as you want, as it is selling more of the same just at a better price. And again, they will have the option to click “yes,” and if they again click “no,” they can go back to your sequence.
One more thing you can do is send your customers to another upsell page where you can offer them an expensive complimentary product. It could be your continuity program where you can sell your customers higher-priced items.
Again, it will be a yes or no kind of question for your customers at every single step.
If you want, you can also have downsells here, and you can have as many upsells you possibly wish to until the buyers finally reach their thank you page.
4.The Thank You Page
A “thank you” page is an excellent opportunity to sell more items to your customers. It is the step where you can send them to your Shopify store. Know their pain points they still have and get the opportunity to resolve them.
Throughout this sales funnel, you will see anywhere between a 30-60% increase in opt-in rates.
Although, what matters most is the other steps of the funnel.
If your potential buyers hit that order page and provide you with their email addresses, you can follow up by sending them through an email sequence.
As a result, you are going to see the conversion rates increase by 5-10%, depending on how far down the funnel you will go.
This simple funnel will help you sell your customers precisely what they are looking for.
How To Create An Ecommerce Sales Funnel?
Ecommerce Sales Funnel can be created in 5 steps which are as under:
1. Visit Store: Visitor lands on your website using a tracking pixel. You can begin re-marketing advertisements.
2. Views Product: Visitor has shown interest in a product. Pop up a live chat window to reply to any queries.
3. Starts Checkout: If you’ve captured an email address, send visitor reminders or coupons to complete the buying.
4. Offers upsells: Before confirming the purchase show other or related products they might be interested in.
5. Complete Purchase: With a purchase made, continue sending marketing emails or coupons to encourage repeat purchases.
Sales Funnel Insights: How to Increase Efficiency & Stop Leaks In Your Sales Funnel?
1. Identify: About 47% of top sales performers ask for referrals consistently, versus only 26% of non-top performers
2. Qualify: Asking between 11 to 14 questions during the course of a lead call will translate to 74% greater potential success
3. Prospect: Today’s sales professionals spend just 34% of their time selling.
4. Negotiate: Almost 6 in 10 buyers want to discuss pricing on the first call.
5. Close: 80% of sales require five follow-up phone calls after the meeting.
6. Deliver: 80% of high-performing sales teams rate their sales training process as outstanding or very good.
Once your sales funnel is ready and you have paying customers, always follow-up with an email and ask for feedback/comments on your service/product they purchased.
Do something to keep in regular touch with them. You can set up a rewards program to provide your customers with discounts in the future and inform them about your new products, services that you are running.
A sales/conversion full is a significant method to segment your target audiences and individualize your communication with them. It’s also a way through which you can examine your efficacy in getting your prospects through that funnel. And by using all of the free to low-cost tools, businesses can do it very well within a limited budget.
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